project 6 and 7

510 SOCIAL MARKETING

STEP 6: DEVELOP A POSITIONING STATEMENT

Positioning Statement

6.1 Write a statement similar to the following, filling in the blanks:

"Wewant[TARGETAUDIENCE] to see [DESIRED BEHAVIOR] as [ADJECTfVEg DESCRIPTIVE PHRASES, SET OF BENEFITS, OR HOW nns BEHAVIOR ISBETTER THAN THE COMPETITION] (e.g., "We want shoreline property owuers engaged in landscaping to see native plants as beautiful, easy to find, less hassle t: maintain, and a way to protect water quality and wildlife habitats")."

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