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What is more important to a pharmaceutical company – research and development or sales and marketing?

What is more important to a pharmaceutical company – research and development or sales and marketing?

Answer the following questions regarding _Case 1 – The Pharmaceutical Industry: An Industry Note. [http://www.bezern.com/]_ Your answers should be typed in Microsoft Word document, comprise 3-4 pages for the body in this essay format paper, and meet APA 6 Ed. [http://www.bezern.com/] guidelines (except no Abstract will be used for this short paper). [http://www.bezern.com/] Your paper should follow (and include) the same main headings found below (remember to center main headings). [http://www.bezern.com/] At least four secondary (in addition to our text) peer-reviewed sources properly cited and referenced are required, along with our text used for this paper. [http://www.bezern.com/]You will attach your paper using the assignment link (see the Assignment Submission link under the Weekly Materials for Week 1). [http://www.bezern.com/] CASE 1 ASSIGNMENT QUESTIONS INTRODUCTION Describe the pharmacy industry and products and introduce your paper. [http://www.bezern.com/] MARKET SIZE AND MAJOR PLAYERS 1. [http://www.bezern.com/] Describe the pharmaceutical market. [http://www.bezern.com/] 2. [http://www.bezern.com/] What countries are the largest consumers both in capita and total spending? 3. [http://www.bezern.com/] What role has globalization taken in the pharmaceutical market? RESEARCH AND DEVELOPMENT 1. [http://www.bezern.com/] What role does research and development play in the pharmaceutical industry? 2. [http://www.bezern.com/] Who pays for research and development costs? 3. [http://www.bezern.com/] What is more important to a pharmaceutical company – research and development or sales and marketing? REGULATION What is the process for getting a new drug approved? CONCLUSION What conclusions can be drawn from your literature review of the pharmacy industry?

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