Total 18 minutes PowerPoint presentation. 5 Minutes on below each topic with a presentation script.
1- Discuss and forecast how innovation will impact Marketing function over the next 15 yrs?
2- What we want to know is how will that function evolve to influence the work we will be doing in the future?
3- How will marketing influence the value chain and competitiveness?
4- Why must we evolve (skills, leadership, tools, etc.) to manage that process?