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To build customer relationships and work effectively on behalf of your organisation you will need to understand: industry and organisational professional service standardsthe attitudes and attributes

To build customer relationships and work effectively on behalf of your organisation you will need to understand:

  • industry and organisational professional service standards
  • the attitudes and attributes expected when engaging with customers
  • the range of different customer service needs and expectations that are applicable to the organisation for which you work
  • the benefits to customers and to the organisation of building good relationships and supporting loyal customers
  • the essential features and use of customer databases (if they are applicable to your organisation)

How will you acquire this understanding?